![]() ![]() Thanks to this disparity in my memory, my mind automatically floats toward Trump's anchor of $10 billion being my reality. But I certainly remember the $10 billion estimate from Trump himself. "I don’t remember the smaller estimates of Trump's wealth that critics provided. He added: "That is Persuasion 101, and I have seen no one in the media point it out when Trump does it."Īnd besides, Adams argued, voters will always be inclined to remember big, bold numbers like $10 billion instead of specific counterfigures like Bloomberg's $2.9 billion. "When a car salesperson trained in persuasion asks if you prefer the red Honda Civic or the Blue one, that is a trick called making you 'think past the sale' and the idea is to make you engage on the question of color as if you have already decided to buy the car." "The sale he wants to make is, 'Remember that Donald Trump is a successful businessperson managing a vast empire mostly of his own making.' The exact amount of his wealth is irrelevant," he said. ![]()
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